9 Tips To Optimize Your Site For Your International Audience

9 Tips To Optimize Your Site For Your International Audience

By Janice Noel

Search Engine Optimization is the major need of any website that exists on the web. Optimization plays the decisive part in the web authority of the website. However, when it comes to international platform, some websites lack the right strategy and the right steps to lead to SEO success. The website must appeal to the international audience in order to establish the online authority internationally. Sometimes, the basic factors are not considered by the websites for optimization and it leads to the ultimate failure.  So, here are 9 tips to optimize your site for international audience.

1. Meta Tags Must be Used to Indicate Language use to Search Engines:

Meta Tags Must be Used to Indicate Language use to Search Engines

In order to aware the search engines of the language used in the website, Meta tags must be used to good effect. It enhances the communication of search engine with the website.  The search engines must be equipped with your website’s origin country in order to get the best results. When the user defines his native language, people get search results for the website on the search engine when they write in a similar language. Thus, assigning a Meta language to search engine works in favor of the website, for international audience optimization.

2. The Spelling Variations Must be Considered:

The Spelling Variations Must be Considered

While optimizing the website according to international audience, the user must be aware of the spelling variations that exist in different countries. For example, UK and the US possess different spellings for the words. Hence, the user must keep these differences in mind while optimizing the website for international audience.

3. The Domain Extensions Must Speak of the Target Country Code:

The Domain Extensions Must Speak of the Target Country Code

While buying the domain, user must keep in mind the domain extension of the country of target audience. If the user is able to buy domain extensions pertaining to the country he wants to establish authority in, he must do it without any doubts. When the user assigns the domain extension with target country code, it enables the search engines to filter results according to the country extension of the website and it results in a better visibility for the website in that particular target country.

4. The Date of Story Must be Aligned to the Specific Country’s Timeline:

The Date of Story Must be Aligned to the Specific Country’s Timeline

In order to optimize the website for international audience, the website owner must assign the story dates according to the timeline of the target country. For example, a story is dated 23 June in a particular country, but has been received on 28 June in the country of website origin; it must be edited to 23 June in order to appeal more to the target country users.  Hence, the timeline of story must be considered while optimizing the website for international audience.

5. Usage of Local Address in the Website Might Work Well:

Usage of Local Address in the Website Might Work Well

If the website owner possesses an office site in the target country, he must include that address in the website. Since, people from the target country would trust more in the firm that has a localized address; it adds to the international optimization results for the website. Therefore, the website owner must mention a local address to instill trust in the target country viewers.

6. Include links From Targeted Countries:

Include links From Targeted Countries

For example the target country for the website is US. In this case, the website owner must involve some links from the target country’s websites. With the increase in links of target country websites, the possibility for establishing authority online becomes larger.

7. Select the Keywords that Could Rank in Target Country:

Select the Keywords that Could Rank in Target Country

The most important aspect of optimizing the website on international background is the proper selection of keywords that might rank in the target country. When the right keywords are employed in the website; visibility among the target country viewers increases.

8. Add Multiple Languages to the Webpage:

Add Multiple Languages to the Webpage

When the website is targeted for multiple countries worldwide, the web-pages must include an option to choose between different languages. It enhances the ease with which the users from all around the world can view the content on website and hence result in optimization of the website on international grounds.

9. The Local Cultural Assumptions Must be Taken into Account:

The Local Cultural Assumptions Must be Taken into Account

For establishing an authority in the target country, the website owner must consider the cultural changes in the country in order to optimize the website.